This week we learned how crucial it is to choose the right typography. Different typefaces give the image you are viewing different messages. It is important that you pick the right typography for the message you want to convey. If you are making a horror movie poster, you aren’t going to use a font such as comic sans. The following examples are of DVD covers that use typography effectively.
Toy Story:
Since Toy Story is a movie for children, it is important that the typography is simple and easy to read. The typography used in this poster works because it is big, bold, and colorful. The typeface jumps out and is the first thing that the viewer sees. Yellow, red and blue are primary colors and contrast well with each other. This typeface is very effective for the target audience of the movie.
LOST
LOST (aka my favorite television show) effectively uses typography in their DVD cover. The name of the television show is very important because it explains what the show is about, which is why they used a bold typeface. Since the show is one word, it is important to have it stand out. Also they put cracks in the inside of the font that reflects the mysterious and distorted part of the show.
The Simpsons Movie
The typography used in this cover successfully demonstrates the central theme. Viewers of The Simpsons know that the show’s characters are yellow and that the main character, Homer, likes doughnuts. These aspects are clear in the typography. They creatively turned the “O” in “Movie” into a doughnut. The font is very bold and yellow, which shows that the movie is fun and a comedy. By identifying the word “MOVIE” in big letters, the poster promotes the movie rather than the television show.
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